By Michael Abramowitz, PGA of America
The PGA of America has launched a newly reimagined PGA.com to connect consumers with PGA Professionals. The redesigned site, which is now managed in-house by the PGA, focuses on the journey a golfer takes to begin or improve his or her game, no matter their skill level.
PGA.com and its affiliated championship sites will also continue to provide coverage of prominent events, such as the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. However, an important emphasis of PGA.com will be on the opportunities enabled by enhancing the coach-consumer relationship.
“PGA.com is designed to bring to life the special relationship between PGA Professionals and consumers through coaching and other consumer-focused services, with a vision that ‘your best golf is ahead of you,’” said PGA Interactive General Manager Rob Smith. “There are so many ways in which a journey in golf can positively impact your life. Our job is to identify the best ways to connect with PGA Professionals across all aspects of the game, beginning with coaching.”
An important shift in the new PGA.com site will be speaking through the voice of the PGA Professional. On the site, PGA Professionals will be featured prominently and given the opportunity to provide exclusive content to engage consumers, including first-person feature articles, videos and advice to help golfers with various aspects of the game and the golf lifestyle.
In the second phase of the launch, scheduled for later this year, consumers will be able to easily search for PGA Professionals who have completed both their American Development Model for Golf (ADM) training available on PGA.Coach and a detailed PGA.com coach profile. ADM utilizes long-term athlete development and quality coaching concepts to promote sustained physical activity, athlete safety and age-appropriate growth. PGA.com is designed to help these coaches establish a relationship with new golfers and then build upon that connection, to give consumers the resources they need to achieve their goals.
“The PGA of America is committed to the future of coaching through the American Development Model for Golf,” said PGA President Suzy Whaley. “As we look to transition the industry from a transaction against a lesson to the lifetime value in a coaching relationship, PGA.com is being architected to facilitate the digital evolution of coaching.”