Merchandiser of the Year (Private) – Alpine CC’s, Brock Padilla

The description of the Utah Section PGA’s Merchandiser of the Year awards includes the phrase “promotion of the game.” There are a lot of ways to accomplish that goal, as Brock Padilla and his staff showed in 2022 while earning the recognition among private facilities.

Padilla, Alpine Country Club’s Head Professional, developed Alpine-theme items such as scented candles, soap, bar ware, basketball hoops, cornhole sets and tie-dyed caddie towels. The golf shop took on something of “a boutique feel,” Padilla said, as the staff maximized the club’s rebranding process as “an opportunity to bring in new items that our members haven’t seen before.”

Padilla has over 20 years of experience in the golf industry and has been with Alpine for over eight years.

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