Bob Wallis: Utah PGA Merchandiser of the Year – Private

By Kurt Kragthorpe

Bob Wallis’ acceptance speech features an interior design firm and a carpet company. The remodeling of the Ogden Golf and Country Club pro shop in January would become a key component of Wallis’ merchandising efforts in 2020, and he took it from there.

“Our employees and staff in the shop helped move displays, paint walls, cleaned and worked right alongside us,” said Wallis, OGCC’s head professional. “They were all-around fantastic.”

That spirit of collaboration carried the staff through a tumultuous year that included a pandemic, a windstorm that took out 200 trees on the historic course and an earthquake.

And the club members supported Wallis’ efforts. After all, there could be no merchandising award without consumers making purchases.

So it is fair to say that just about everyone involved with OGCC shares in Wallis’ recognition. It started with the membership’s approval of the pro shop project. As Wallis said, “The fresh, crisp, updated look, coupled with a reconfiguration of the space has made the new pro shop better able to service members. The shop is inviting with products easily accessible. We are proud of this renovation.”

That’s why he’s eager to thank the MacKenzie Exhibit experts in retail space design and the Buckway family of AmeriCarpets. Assistant Pro Nyomy Obcemea, Riley Hacking and the cart and maintenance staff also deserve credit for their work on the project, along with Director of Operations Craig Sarlo and Superintendent Greg Gilmore.

In the bigger picture, Wallis recognizes influences such as Sarlo, Chris Marx, Reid Goodliffe and Scott Erling. “Their mentorship has given me valuable experience in the industry, especially in retailing, merchandising, and providing members with outstanding service,” Wallis said. “Their love of the game is infectious too.”

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